UrbanSlice Pizza

Overview » UrbanSlice is my take on a funky pizza chain inspired by pizza variations across America. Think deep-dishes, tomato pies, New York style, and more!


city, explore, modern


Illustrator, InDesign, Muse, Fabrication studio

Art Direction

Scott Laserow

Visual Direction » I approached this brand through the lens of modern metro systems and signage - geometric typefaces, bold colors, and high-contrast icons and patterns.

The Big Idea » Customers can order food with the interactive kiosk or website, enjoy craft sodas, and learn about pizza history and culture in different regions. It was important for UrbanSlice to celebrate city life & culture.

Applying the Brand » Additional collateral included packaging for a line of craft sodas, condiment labels, takeout box and bag, a custom pizza box, and an apron set for the staff.

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