Sign Painters Catalog

Overview » Sign Painters: tracing a less-hurried era is a book that pays homage to the history and art of sign painting in America. I could only use the images provided and may not leave out or modify any text.


Old fashioned, hands-on, grit, community


InDesign, Photoshop

Art Direction

Kelly Holohan

Visual Direction » As I read the stories of these individuals, what stood out to me was the tight-knit community’s love for this craft. To capture that spirit, I combined vibrant colors with brush stokes, humanist sans-serif type, and a wide three-row layout.

Process » These are some of my early sketches for the book’s cover and endpages.

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