Overview » The Mammal Museum explores themes on what it means to be human. My challenge was to visualize a cohesive brand that appeals to visitors and works across various platforms. A follow up to this project is to create an exhibition curated by this museum.
Playful, clean, accessible, educational
Photoshop, Illustrator, InDesign
Dermot Mac Cormack
Logo & Visual Direction » Since human condition is an abstract theme, my early sketches explored basic shapes and letter-forms. I chose the “double m” mark for its friendly, adaptable quality. The color palette was kept to bright orange on gray paper to balance professionalism with a fun touch.
Understanding Visitors » This kind of museum would want to attract a broad range of visitors. Not only artists and scholars, but families, school groups, tourists, and more. To reach this goal, its brand had to feel accessible and friendly to people.
What else? I’m curious about how we can make modern tools work for people. So any role that lets me bring customers into how everyday products and services are made would be a nice fit. Think user research and testing, interaction design, or content strategy. The emerging technology space is always changing, so I’m always learning.
UX Design intern at an educational software company
Design intern at a multicultural creative agency
Graphic Design intern at a coworking startup
Web & interface design, branding, user research
Adobe Creative Cloud, Sketch, InVision, HTML5 & CSS3, Sublime Text, WordPress CMS, and a plain whiteboard