Mammal Museum

Overview » The Mammal Museum explores themes on what it means to be human. My challenge was to visualize a cohesive brand that appeals to visitors and works across various platforms. A follow up to this project is to create an exhibition curated by this museum.


Playful, clean, accessible, educational


Photoshop, Illustrator, InDesign

Art Direction

Dermot Mac Cormack

Logo & Visual Direction » Since human condition is an abstract theme, my early sketches explored basic shapes and letter-forms. I chose the “double m” mark for its friendly, adaptable quality. The color palette was kept to bright orange on gray paper to balance professionalism with a fun touch.

Understanding Visitors » This kind of museum would want to attract a broad range of visitors. Not only artists and scholars, but families, school groups, tourists, and more. To reach this goal, its brand had to feel accessible and friendly to people.

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About Robin

A work in progress designer. You can find me wandering around at meetups and bookstores in Philly / central Jersey. These days, I’ve been reading a good book and working on a freelance WP project.

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What else? I’m curious about how we can make modern tools work for people. So any role that lets me bring customers into how everyday products and services are made would be a nice fit. Think user research and testing, interaction design, or content strategy. The emerging technology space is always changing, so I’m always learning.

Places I’ve Been

UX Design intern at an educational software company

Design intern at a multicultural creative agency

Graphic Design intern at a coworking startup


Web & interface design, branding, user research

Adobe Creative Cloud, Sketch, InVision, HTML5 & CSS3, Sublime Text, WordPress CMS, and a plain whiteboard

Chinese (Mandarin)