Overview » The Mammal Museum explores themes on what it means to be human. My challenge was to visualize a cohesive brand that appeals to visitors and works across various platforms. A follow up to this project is to create an exhibition curated by this museum.
Playful, clean, accessible, educational
Photoshop, Illustrator, InDesign
Dermot Mac Cormack
Logo & Visual Direction » Since human condition is an abstract theme, my early sketches explored basic shapes and letter-forms. I chose the “double m” mark for its friendly, adaptable quality. The color palette was kept to bright orange on gray paper to balance professionalism with a fun touch.
Understanding Visitors » This kind of museum would want to attract a broad range of visitors. Not only artists and scholars, but families, school groups, tourists, and more. To reach this goal, its brand had to feel accessible and friendly to people.