Overview » Labyrinths: the timeless mystery is a smart museum exhibition that encourages visitors to reflect and wander. (It takes place within the Mammal Museum, and is a follow up to that project.) This would be a space that brings together ancient artifacts, artwork, 3D models, and installations. I wanted it to appeal to engineers, architects, historians, and the spiritual community as well.
Mystery, explore, educational, brainy
Illustrator, InDesign, After Effects, WordPress CMS / Divi, InVision
Dermot Mac Cormack
Applying the Brand » To promote the exhibition, I created a brand system that was applied across a teaser video, printed catalog, website, and a mobile app game. For overall visitor experience, I looked to the work being done at the Science Gallery Dublin. It’s an institution like the Mammal Museum, known for their innovative exhibitions popular with the younger generation.
Catalog » How to design a book about a topic like this? In my research, I found that labyrinths can be seen in ancient history, art, architecture, science, literature, and even game design. The difficulty I faced was how to connect all this content together. Eventually, I came up with long-running, horizontal bars for the book’s layout to fit that theme.
Video Ad » My idea for this ad was to bring the viewer into a playful, meandering journey. That’s why a mixed media approach worked nicely. It was also important for me to convey that this exhibition is curated by the Mammal Museum. So I took a piece of the Mammal Museum’s logo and had it become a part of the Labyrinths exhibition logo by the end.
Website » Visitors can use the website to plan their visit, book a guided tour of the show, and sign up for an event. This responsive site was built on the WordPress CMS, custom designed with the Divi builder platform.
Mobile App Game » Visitors, especially kids, are encouraged to draw and walk labyrinths featured in the exhibition with this lightweight game. Each day you get to unlock a new labyrinth. This could be a great way for the Museum to keep their audience engaged after leaving the exhibition.
What else? I’m curious about how we can make modern tools work for people. So any role that lets me bring customers into how everyday products and services are made would be a nice fit. Think user research and testing, interaction design, or content strategy. The emerging technology space is always changing, so I’m always learning.
UX Design intern at an educational software company
Design intern at a multicultural creative agency
Graphic Design intern at a coworking startup
Web & interface design, branding, user research
Adobe Creative Cloud, Sketch, InVision, HTML5 & CSS3, Sublime Text, WordPress CMS, and a plain whiteboard